‘Beauty lies in the eyes of the beholder, – this is the well-known cliche, even though it is generally associated with people rather than produce, the subject of this article.
Like everything in our world, as we know it, it is not always completely perfect. There are flaws. In the world of produce, one has the tendency to classify malformed fruits and vegetables as ‘ugly’.
One should be reminded that even though the produce maybe ‘ugly’, it still contains valuable nutrients which you can obtain as long as you can get past the ‘look’.
- Ugly fruit is fruit that is not the usual shape that most consumers are used to seeing
- Ugly fruit is every bit as edible as normal fruit is
- The ugly fruit movement seems to be gaining in popularity
“Consumers expect to find unblemished fruit, arrow straight carrots and perfectly round, red tomatoes, but if you’ve ever grown your own produce, you know this idea is laughable.”