The options for counter top material and color are vast. Although many people focus on comparing the material, sometimes focusing on the color can be the fastest path to the kitchen look you want no matter the material. Some will pick the soft white with veins to help a bright white kitchen look less sterile. Pure white gives can make a small space feel bright and crisp. Other options include wood, dark, or midtone gray counters. Each achieve a different feel for a space.